Global research findings show that the current analytics market has been separated into two segments. One is the traditional BI or Business Intelligence market and the second is the newer Big Data market.The traditional enterprise BI platforms that have a top-down approach relies mainly on structured data. They are complemented by their KPIs and charts that also serve as monitoring tools. Companies trying to figure out buyer behavior and sales analysis depend on such BI solutions for making strategic decisions.

On the other hand, Big Data platform extends the analysis further to find out who is interested in your brand and how buyers are being influenced. It uses a different approach to data and business users are already finding these benefits compelling. Eventually most analytical applications will have some sort of Big Data engine working behind the scenes. An integrated BI and Big Data analytics platform, though not an easy task, would bring together the best of both worlds.

Linqux provides consultation and customization services under a broad Reporting and Analytics umbrella. By asking the correct questions and understanding your specific business goals, we can guide you to the right platform and tools.